Drugmakers blast the airwaves annually as the pollen starts to fly, with the latest sniff and cough relief remedies. Track your investments automatically. Skip to main content. The lawsuit was settled, and in May, GSK debuted a mostly similar, but slightly reworded Flonase TV spot, swapping "outperforms the 1 allergy pill" to "outperforms a leading allergy pill.
Flonase is shelling out in other ad mediums as well, such as radio and in-store marketing. For more information on sources and calculations click here. Spring has sprung, and so has allergy advertising.
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The increasing incidence of allergies combined with a fair amount of dissatisfaction among consumers means less brand loyalty in this category than most other OTC categories.
Skip to content Search for: Natural non-medicated allergy brands are also impacting sales of medication OTC allergy brands.
The campaign seems to be working. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The OTC allergy market has seen a steady influx of Rx-to-OTC switch brands, which has resulted in rather high growth for this market over a fairly sustained period of time.
Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Currencies Geographies Exchanges Rates. OTC allergy relief market has seen a period of rapid growth over the past five years, and was no exception.
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Impact of Non-drug Products on the U. Furthermore, the profitability of various allergy brands is assessed in the OTC Drugs: Flonase Allergy Relief brings strong brand equity from its prescription heritage, widespread consumer awareness, and improved efficacy compared to the existing OTC allergy brand.
For a detailed assessment of the U. Previous Post Previous post: The three-month spend would put Flonase at No. But this year there's a new big spender in the achoo wars--emphasis on "big.
See data providers for more details. The report attributed the growth not only to the severe flu season inbut also to the OTC launch of Nasacort inadding that with the launch of Flonase this year, sales growth in the category is expected to continue steady through Allergy Relief Products The U.